Analysis on the Development Status and Future Trend of China's Hanger Industry
Author： Source： Time：2019/9/22 12:29:16 View：168
Overview of the drying rack industry
Drying rack products are widely used in the field of residential decoration, so the sales of drying racks have a certain correlation with the sales of commercial housing. With the continuous improvement of residents' living standards and the continuous increase of household consumption power, people's requirements for quality of life, especially for the convenience of life, have also increased. This trend has led to the development of the entire drying rack industry. At present, consumers have gradually regarded the drying rack as a necessity in life. The purchase and installation of the drying rack has become one of the necessary links before the completion of modern home decoration. Therefore, the real estate industry has a strong influence on the drying rack industry, and the demand for decoration of commercial housing has driven the overall development of the drying rack industry to a certain extent.
Drying rack industry development status
(1) There are few mainstream brands and insufficient publicity.
The drying rack industry belongs to the low attention industry. In recent years, it has gradually received the attention of the outside world. Most manufacturers of drying racks in the market have relatively short growth time, less influential brands, and insufficient brand promotion. Especially in the second and third tier markets, many brands have a low awareness of the drying rack brand.
(2) The barrier to entry is low and the quality of the products is uneven.
The industry's entry barriers are low, and many small and medium-sized enterprises are flooding into the drying rack market. They use non-pipelined and non-scale production. These enterprises lack professional knowledge, production equipment cannot keep up, capital investment is insufficient, survival time is unstable, and development space is limited. Only low-cost dumping can be carried out, resulting in uneven quality of the drying rack industry.
(3) Industry-related standards are not perfect.
Although the drying rack industry belongs to the small classification industry, the demand is huge. With the development of the economy, people have higher and higher requirements on the quality of the drying racks. However, most of the drying rack products on the market are disorderly, affecting the whole industry, although regarding QB/T The 2821-2015 metal drying rack has been implemented, but from the perspective of the whole industry as a whole, there is still a long way to go before the implementation effect and the degree of arrival.
(4) The product lacks features, lacks innovation, and the level of marketing is uneven.
In recent years, the drying rack industry has entered a stage of rapid development. However, the lack of design, marketing and production management talents is becoming more and more obvious. At present, most manufacturers of the drying rack market have no features and lack of innovation, and they still stay at the low end of price and cost. The level of competition is not enough for talents. In the future, we want to do enough and expand the rack market to stand out from the competition. Enterprises must pay attention to talent cultivation and introduction.
(5) The after-sales service is not perfect.
At present, the drying rack market installation team has no standard and non-standard, the effect after installation is uneven, which may affect the function and service life, affect the brand reputation and influence of the drying rack enterprise, and the phenomenon of unreasonable charging after the sale, leading to customer loyalty to the brand. Satisfaction is greatly reduced.
Barriers in the drying rack industry
Brand barriers, as a kind of identification mark, play a key role in consumers' choice of similar drying racks. The establishment of the drying rack industry brand often requires long-term investment, construction, management and maintenance. Therefore, the brand will become a higher threshold for newcomers in the drying rack industry.
R&D design barriers, the difference between drying racks and enterprises is particularly evident in R&D and design capabilities. Whether to obtain the advantages of R&D and design and design products that better meet customer needs is a key factor in achieving industry leading edge.
The sales channel is one of the competitive resources of the drying rack enterprise core, and it is also the guarantee for the realization of the product income. Whether the sales channel layout is perfect is the key to whether a drying rack enterprise can win the market.
Since the consumption of drying rack products has certain seasonal fluctuations, how to coordinate procurement planning, inventory turnover, logistics distribution installation and production capacity arrangement to efficiently balance the needs of both supply and demand requires enterprises to have a high level of supply chain management and experience. Therefore, the management of the supply chain is also a major threshold.
There are many product series and categories of drying racks. Logistics distribution, installation, commissioning and maintenance testing are more complicated. It is necessary to establish a special after-sales service team nationwide, which is difficult for newcomers in the industry.
Factors affecting the development of the drying rack industry
With the improvement of people's living standards and the pace of life, consumers' consumption concepts are changing. Safety, health, comfort and environmental protection have become the core concepts of home life. Consumers are more concerned about whether the design of the drying rack product is fashionable, whether it conforms to the overall style of home and decoration, whether the function of the product is diversified, whether the product can meet the health and hygiene standards, whether it adapts to the climatic conditions of the region, etc., which also promotes The drying rack industry products are developing in the direction of intelligent household products. Intelligent household products often have high added value, which drives the improvement of industry profits. These factors will have a positive impact on the drying rack industry market to a certain extent.
The purchase of household products mostly occurs when new homes are purchased or old houses are renovated. Therefore, there is a certain correlation between the consumption demand of household products and the development of the real estate market. In recent years, China's real estate market has developed rapidly, but in this process, there has also been a large increase in housing prices in individual regions. In order to maintain a stable and healthy development of the real estate market, the state has introduced a series of policies to regulate the real estate market. At the same time, the real estate market itself follows the laws of the market economy and has the characteristics of cyclical fluctuations, which will all contribute to the drying rack industry market to a certain extent. Demand has an adverse impact.
The future development trend of the drying rack industry
(1) Drying racks will develop towards branding, specialization and scale
With the rejuvenation of the mainstream customer base and the diversification of information channels, the popularity of drying racks has accelerated, consumers have become more and more aware, and the concept of consumer brands has been established. As the market develops, competition becomes more and more fierce, and products are highly homogenized. Under the premise, creativity and professionalism can only be achieved through details.
(2) Intelligent home will become a trend
From the very beginning, the drying racks are hand-held and hand-operated to the current electric type. With the development of intelligent technologies such as intelligent remote control, automatic control technology and induction technology, these high-tech technologies have gradually made the functions of drying racks and other electrical appliances more intelligent. Complying with the development of human science and technology and living standards, drying racks are not only a household product, but also a solution to new life concepts. In the future, intelligent homes will become a trend.
(3) More diversified sales models
Many stores have found fewer passengers. On the one hand, because of market diversion, the larger one is because online and offline drainage, micro-marketing, community stores, etc. have been digested in advance, the traditional model has become weaker, and new retail sales have been hot in recent years. With the rise of social marketing and other modes, the building materials sales model is bound to usher in change, and the sales model and channel channels are bound to be more three-dimensional and more diverse.
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